Branding and Promotion
Workgroup members
- Annabelle Duchesne, Airbus Canada
- Marie-Andrée Dupont, Airbus Canada
- Patricia Bergeron, Bell Textron Canada
- Janie Mercky, CAE
- Julie Blain, CAMAQ
- Catherine Saucier, CEGEP Édouard-Montpetit-ENA
- Rosalie Côté, Drakkar Digital
- Julie-Claude Gauthier, ETS
- Peggy Perrier, MDA
- Nathalie Scott, MHIRJ
- Catherine R. Cunningham, Pratt & Whitney Canada
Québec’s aerospace industry is a source of pride that stands out in Québec and abroad.
The Branding and Promotion Committee’s primary mandate is to support Aéro Montréal’s working groups and secretariat with communications and public relations activities aimed at promoting the aerospace industry in Québec and around the world. It is made up of representatives from the communications field and the aerospace industry; its members are mainly communications professionals with extensive experience.
Objectives
- To propose innovative communications approaches and methods in line with Aéro Montréal’s 2019-22 Vision: to become the most innovative cluster in the world.
- At the request of the board or secretariat, to develop major communication projects that meet industry needs.
- To promote Québec’s aerospace sector to members and the public, locally, nationally and internationally.
- To offer a range of services to current and potential Aéro Montréal members with a view to attracting, satisfying and retaining them.
Key projects
- Rise to the Future advertising and public relations campaign aimed at recruiting aerospace students
- Preparing and implementing Aéro Montréal's communications plan
- Member satisfaction survey
Workgroup President
Catherine Thibault
Présidente du Comité,
Directrice, Affaires publiques et communications mondiales,
CAE